Here are some ideas on ways to help make your descriptions unique and relevant. JR Oakes provided an unfortunately great example of how not to write local landing pages. Same description on all location pages and just replace the location Software like ImageExifEditor can be used to add meta data to images such as title, description, and even GPS coordinates. With lossless compression, meaning that the image quality isn’t Software, such as ImageOptim can remove that meta data Include unnecessary information such as the type of camera that took the Modern camera tend to have large file sizes.ĭo with the excessive meta data included within the photos. That your images should be of high quality. Photos are meant to help new visitors find your business upon firstĪrrival and can also be a decision-making factor for new business.

Nearby businesses (if inside a mall or strip mall).

Including exterior photos is super important for location page optimization. Looking interior photos can be a deciding factor. Often times, especially with healthcare businesses, nice Photos help guests get a realistic expectation on what to expect in This should be a no-brainer, but you’d be surprised how many location pages are missing interior photos.

Location pages, but so many businesses are missing important Match isn’t as important as it used to be, while others claim that itĮveryone knows that photos are important for Many SEO professionals (and Google) claim that exact Match copy on your location page, Google My Business profile, and other Stands for name, address, and phone number. Website guest may have when learning about a local business.

Local SEO location page checklist covers several possible questions a

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